Happy 143rd Birthday to the Red Cross of Novi Sad

Belgrade, March 22, 2024 – At a special ceremony marking 143 years of the Red Cross of Novi Sad, the Mayor of Novi Sad, Milan Đurić, expressed heartfelt gratitude to Marera Properties for their generous donation worth 1 million euros—a fully renovated hall located within the Pobeda Industrial Park in Petrovaradin.

The facility, spanning over 1,600 square meters, was completely renovated in 2023 and granted for use to the Red Cross of Novi Sad. It now serves as a key center for storing and distributing humanitarian aid, supporting numerous vulnerable families and individuals.

Between January 1 and December 31, 2023, the Red Cross warehouse in Petrovaradin distributed 1,090 tons of humanitarian aid. Within the city of Novi Sad, aid reached 4,369 families, totaling 13,596 individuals, with an overall value of 47 million dinars.

The strategic partnership between Marera Properties and the Red Cross was further strengthened in 2023 with the launch of the “You’re Worth Three People When You Donate Blood” program. This initiative encourages blood donation among employees at Marera Properties’ office and retail locations, as well as within the Pobeda Industrial Park.

As part of this program, a blood drive was held on February 23, during which the Red Cross of Novi Sad and the Blood Transfusion Institute of Vojvodina collected a significant number of blood units from employees working in the industrial park.