Industrial Park Pobeda: A Modern Industrial Hub Tailored for Contemporary Businesses

Belgrade, December 31, 2024. Industrial parks, also known as industrial zones or business parks, represent a modern urban and organizational form of concentration for industrial and other facilities in a designated area. These are parts of urban space intended for industrial production, equipped with shared infrastructure such as roads, railways, gas pipelines, water supply, sewage, and telecommunications. This organization enables more efficient business operations for companies within the park, reducing costs and facilitating logistics. According to data from the Statistical Office of the Republic of Serbia from November 2020, the most common users of industrial parks are small and micro businesses, due to the cost-saving benefits, proximity to various infrastructure facilities, and the ability to easily expand or reduce space dedicated to their operations.

Industrial Park Pobeda is located in Petrovaradin, just 3 km away from Novi Sad. Since 2020, it has been owned by Marera Properties, which has invested over two million euros in its complete reconstruction, transforming the old and neglected “Pobeda” factory into a modern platform for small and medium-sized enterprises. Today, 47 companies operate within the Industrial Park Pobeda, mostly in the manufacturing and logistics sectors. To discuss the key advantages of doing business at this prestigious location, the benefits for tenants, and future development plans, we spoke with Mile Štrbac, the director of the industrial segment at Marera Properties, one of the leading investors in commercial real estate, with a portfolio of business, retail, and industrial properties worth more than 165 million euros.

• Industrial Park Pobeda offers a range of logistical, production, warehouse, and office capacities. What additional benefits does this business complex offer to current and future tenants?

Industrial Park Pobeda covers a total area of 38 hectares and currently has 110,000 m² of production capacities, with 17 hectares of land designated for the construction of new buildings. Key advantages include a large number of production halls tailored to individual businesses, connectivity to all major transportation routes, including the Corridor 10 railway passing through the park, the road Corridor 10, and the E-75 highway, which significantly eases goods transport. The park’s geographical location also allows for easy access to European cities, contributing to efficient networking and business collaboration. Furthermore, Industrial Park Pobeda functions as a kind of industrial hub, bringing together various businesses into a micro-community, which facilitates communication, strategic partnerships, resource sharing, and access to markets and innovations. The fact that the largest city in Vojvodina is just 3 km away allows many companies to easily find labor and communicate with various institutions.

• What advantages does operating within the Novi Sad Free Zone bring to companies in Industrial Park Pobeda?

In 2022, the Ministry of Finance issued a decision for Industrial Park Pobeda to start operating within the Novi Sad Free Zone. This offers significant advantages and savings for both current and future tenants. First, there are additional conditions for new investments, job creation, and tax incentives for export-oriented companies, which positively impact the further development of their businesses.

• In May 2023, Marera Properties donated a refurbished hall to the Red Cross of Novi Sad for a ten-year period, valued at one million euros. What significance does this gesture have for the local community? Do you think similar projects could inspire and encourage other companies to follow your example?

Our collaboration with the Red Cross is part of the company’s strategic vision to improve the development of the local community through socially responsible activities and help address key societal challenges and needs. We believe that such projects not only assist those in greatest need but also contribute to the advancement of society as a whole. Therefore, we encourage other companies that recognize the importance of social responsibility to engage in similar initiatives. When it comes to the results of our collaboration with the Red Cross, they have been more than successful. In its second year of operation, the Novi Sad Red Cross Distribution Center secured and distributed goods worth over 1.5 million euros across Novi Sad, Vojvodina, and other parts of Serbia. We believe that such impressive results will continue in the years to come, given the strategic position of Pobeda, its rich infrastructure, and its ability to effectively distribute aid to the most vulnerable sectors of society.

• Are there plans for expanding the park’s capacities in the future?

In the coming year, we will enter a new phase of operations, which will include the construction of new capacities. Our goal is to complete the construction of 110,000 m² of new halls over the next few years, designed to the highest industrial standards, which will meet the needs of different businesses, bringing the park’s total capacity to almost 200,000 m². Our ambition is to provide an optimal working environment that supports high productivity levels and to improve the competitive position of Industrial Park Pobeda as a key hub for launching and managing production in this part of Serbia.